Email as a promotional tool for business (CPD certified) ONLINE
If you would like to Apply, Enrol or Enquire, please add the Course to your basket by
clicking on the appropriate icon. (If there is more than one course,
select the Course with the start date that suits you):
NOTE: All enrolments are subject to validation by Redbridge Institute and do not guarantee a place on a course.
| AA6046 | Email as a Promotional Tool for Business (CPD Certified) ONLINE | 01/08/2023 | 31/07/2024 | | | ONLINE - ZZ99 9ZZ | |  |  |
Information about fees and concessions will be available on the next page
Some courses may only be available for enquiries due to limited places
More information about this Course
How will the course benefit me?
Are you interested in learning how to use email as a promotional tool for business?
Distance learning means that all of our courses are available to anyone, anywhere. This short, auto-marked programme will give you the knowledge you need to deal with management responsibilities and to develop as a leader.
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What will I learn?
• Email campaigns for business
• Benefits and pitfalls of email campaigns
• Audiences
• What is a target audience?
• Market research and market segmentation
• Timing
• Key features of email marketing that can lead to success
• Planning and designing an email campaign
• Content that can be used within an email campaign
• How to measure the success of an email campaign
• Return on investment (ROI)
• Conversion rate
• Cost Per Acquisition (CPA)
• General Data Protection Regulation 2018
• The seven key principles of GDPR
• Why is data used in marketing activities?
• Examples of data used within marketing
• Keeping data safe
• Limitations placed upon use of data for marketing purposes
• Consequences of data protection breaches
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Career Opportunities
This course supports progression onto a range of other CPD online courses. Or you may be interested in our range of online Level 2 vocational courses that are also on the EQUAL online learning platform.
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Entry Requirements
Spoken and written English at Level 2 and be a confident IT user - experience in using web-based learning would be beneficial. You will also need to be motivated to undertake personal study. You will need an email address to use the EQUAL online learning platform
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Additional Material Cost
To fully participate in this FULLY ONLINE course you will need: - a PC/laptop/tablet with a fully updated browser (preferably Google Chrome) you will need access to a reliable internet connection.
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Health & Safety
You will be need to be familiar with staying safe while learning online. If you have not completed any online- safety training it would be beneficial to complete an online safety module. You can find modules here https://www.learnmyway.com/subjects/online-safety/ . You can register for free using our log in 3453711. You will need to use your personal email to account to to access the EQUAL secure online learning platform. Depending on the course you are enrolled for you may need a private space while participating in the online part of the course.
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How will the course be delivered?
You must have access to the internet and a suitable device, preferably a PC or laptop to enable you to access the EQUAL online learning platform. You will be given access to online materials which will take you step by step through the course and help you to develop independent learning skills. All assessment answers are submitted through the EQUAL online learning platform
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