Understanding search engine optimisation for business (CPD certified) ONLINE
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NOTE: All enrolments are subject to validation by Redbridge Institute and do not guarantee a place on a course.
| AA6048 | Understanding Search Engine Optimisation for Business (CPD Certified) ONLINE | 01/08/2023 | 31/07/2024 | | | ONLINE - ZZ99 9ZZ | |  |  |
Information about fees and concessions will be available on the next page
Some courses may only be available for enquiries due to limited places
More information about this Course
How will the course benefit me?
Do you want to discover how to use search engines to help with your business?
Distance learning means that all of our courses are available to anyone, anywhere. This short, auto-marked programme will give you the knowledge you need to deal with management responsibilities and to develop as a leader.
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What will I learn?
• Defining Search Engine Optimisation
• Understanding the principles of SEO
• How do SERPs work?
• The objectives of SEO
• Understanding the difference between SEO and Pay-Per-Click advertising
• The impact of SEO on online search results
• The importance of successful SEO
• Conversion
• Increasing web traffic
• Advantages of increased website traffic
• Advantages of increased visibility for businesses
• SEO tools and techniques for driving traffic towards a business
• Meta descriptions
• Image tags
• Keyword research
• Backlinks
• Unique content
• Word count optimisation
• Publication frequency
• URL structure
• Internal links
• Schema.org markup
• Use of robots.txt files
• Site’s responsiveness to use on a mobile phone
• Monitoring the effectiveness of SEO
• Ways to implement SEO for a given business
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Career Opportunities
This course supports progression onto a range of other CPD online courses. Or you may be interested in our range of online Level 2 vocational courses that are also on the EQUAL online learning platform.
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Assessment / Exam
You will complete online evidence demonstrating how you meet the course criteria. The average time to complete this online course is 2- 6 hours you may however complete in more or less time. It will depend on your commitment to the course. You will receive instant feedback from auto marked assessments. At the end of the course you will receive a your personalised Official CPD certificate
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Entry Requirements
Spoken and written English at Level 2 and be a confident IT user - experience in using web-based learning would be beneficial. You will also need to be motivated to undertake personal study. You will need an email address to use the EQUAL online learning platform
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Additional Material Cost
To fully participate in this FULLY ONLINE course you will need: - a PC/laptop/tablet with a fully updated browser (preferably Google Chrome) you will need access to a reliable internet connection
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Health & Safety
You will be need to be familiar with staying safe while learning online. If you have not completed any online- safety training it would be beneficial to complete an online safety module. You can find modules here https://www.learnmyway.com/subjects/online-safety/ . You can register for free using our log in 3453711. You will need to use your personal email to account to to access the EQUAL secure online learning platform. Depending on the course you are enrolled for you may need a private space while participating in the online part of the course
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How will the course be delivered?
You will complete online evidence demonstrating how you meet the course criteria. The average time to complete this online course is 2- 6 hours you may however complete in more or less time. It will depend on your commitment to the course. You will receive instant feedback from auto marked assessments. At the end of the course you will receive a your personalised Official CPD certificate
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