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What will I learn?
• Defining digital marketing
• Advantages and disadvantages of marketing digitally
• How has digital marketing changed over time?
• Timeline of the internet
• Bringing traditional and digital marketing together
• The importance of SEO
• Further positives of digital platforms
• Types of digital marketing
• The technology boom
• Digital marketing activities
• Getting customers
• Retaining customers
• Growing the customer base
• Setting objectives
• Identifying Key Performance Indicators
• SMART principles
• Outsourcing (plus advantages and disadvantages)
• Crowdfunding (plus advantages and disadvantages)
• Crowdsourcing (plus advantages and disadvantages)
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Entry Requirements
Spoken and written English at Level 2 and be a confident IT user - experience in using web-based learning would be beneficial. You will also need to be motivated to undertake personal study. You will need an email address to use the EQUAL online learning platform
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Assessment / Exam
You will complete online evidence demonstrating how you meet the course criteria. The average time to complete this online course is 2- 6 hours you may however complete in more or less time. It will depend on your commitment to the course. You will receive instant feedback from auto marked assessments. At the end of the course you will receive a your personalised Official CPD certificate
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Career Opportunities
This course supports progression onto a range of other CPD online courses. Or you may be interested in our range of online Level 2 vocational courses that are also on the EQUAL online learning platform.
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