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What will I learn?
• Marketing through the ages
• Checking review sites before visiting a business
• Undertaking evaluation activities to measure the effectiveness of digital marketing
• Benefits of measuring audience interaction
• Evaluating goals
• Goal examples
• SMART goals
• Evaluation of activities
• Analytics
• Identifying poor and high performing digital marketing
• Indicators of success for a range of digital marketing activities
• Social media posts
• Email campaigns
• Advertisements on third party sites
• Website interaction
• Pay-per-Click advertising
• Search Engine Optimisation
• Influencer marketing
• Content marketing
• Using outcomes of digital marketing reviews
• Specific metrics used
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Entry Requirements
Spoken and written English at Level 2 and be a confident IT user - experience in using web-based learning would be beneficial. You will also need to be motivated to undertake personal study. You will need an email address to use the EQUAL online learning platform
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Assessment / Exam
You will complete online evidence demonstrating how you meet the course criteria. The average time to complete this online course is 2- 6 hours you may however complete in more or less time. It will depend on your commitment to the course. You will receive instant feedback from auto marked assessments. At the end of the course you will receive a your personalised Official CPD certificate
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Career Opportunities
This course supports progression onto a range of other CPD online courses. Or you may be interested in our range of online Level 2 vocational courses that are also on the EQUAL online learning platform.
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