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What will I learn?
• Email campaigns for business
• Benefits and pitfalls of email campaigns
• Audiences
• What is a target audience?
• Market research and market segmentation
• Timing
• Key features of email marketing that can lead to success
• Planning and designing an email campaign
• Content that can be used within an email campaign
• How to measure the success of an email campaign
• Return on investment (ROI)
• Conversion rate
• Cost Per Acquisition (CPA)
• General Data Protection Regulation 2018
• The seven key principles of GDPR
• Why is data used in marketing activities?
• Examples of data used within marketing
• Keeping data safe
• Limitations placed upon use of data for marketing purposes
• Consequences of data protection breaches
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Entry Requirements
Spoken and written English at Level 2 and be a confident IT user - experience in using web-based learning would be beneficial. You will also need to be motivated to undertake personal study. You will need an email address to use the EQUAL online learning platform
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Career Opportunities
This course supports progression onto a range of other CPD online courses. Or you may be interested in our range of online Level 2 vocational courses that are also on the EQUAL online learning platform.
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