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What will I learn?
• The benefits of digital marketing
• Advantages of using social media for business
• Disadvantages of using social media for business
• Social media channels
• Features of social media channels
• Hashtags
• Choosing the right social media platform
• Social media posting
• Targeted audience profiling
• Target audience demographics and examples
• Selecting the best social media platform for your brand
• Brand identity
• The Hierarchy of Effects
• Audience engagement
• Online analytics software
• Metrics
• The importance of an online presence
• Using social media for brand presence
• Social media presence while responding to positive and negative comments
• Customer feedback
• Dealing with complaints
• The importance of monitoring social media activity
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Entry Requirements
Spoken and written English at Level 2 and be a confident IT user - experience in using web-based learning would be beneficial. You will also need to be motivated to undertake personal study. You will need an email address to use the EQUAL online learning platform
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Assessment / Exam
You will complete online evidence demonstrating how you meet the course criteria. The average time to complete this online course is 2- 6 hours you may however complete in more or less time. It will depend on your commitment to the course. You will receive instant feedback from auto marked assessments. At the end of the course you will receive a your personalised Official CPD certificate
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Career Opportunities
This course supports progression onto a range of other CPD online courses. Or you may be interested in our range of online Level 2 vocational courses that are also on the EQUAL online learning platform.
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